the beauty of amateur college athletics is watching March Madness where a tiny unknown school in #16 seeded UMBC plays an overall #1 seed Virginia and on that night things break a certain way and #16 stuns #1. We love that, we're conditioned to love an underdog. We write stories about it, we make movies about it. Hell, even the Bible highlights some of these underdog accounts.
Whatever the SEC is doing with Texas/OU is a strategy completely opposite of that. Its giving Clark Griswold a subscription to the Jelly of the Month club instead of his normal Xmas bonus. Its Goliath stomping David. Its Rudy never getting to see the field at Notre Dame. It will kill college athletics.