I agree. A good coach isn't going to go to a program without that committment. In Utah's case, we just got up to par with most of the conference with facilities. Utah coaches constantly heard from recruits that So-and-so program has this, why don't you? And before the P12, many times kids wanted to go to a P5 conference over the MWC.
Utah's facilites are nice but I highly doubt a kid looking at P12 teams would chose Utah for just their facilities..It certainly doesn't hurt though..
Once par is established, it comes down to tradition, performance, system and coaching.